The challenge
The logo for Texas Craft Brewers Guild was a bit dark and generic. It did not capture the spirit of Texas and the choice of fonts and font size was odd and did not illustrate the importance of the brand.
The solution
Redesign the logo to be brighter, welcoming, easy to read and firmly Texan. The inspiration is rooted in the classic Texan belt buckle, with filigree, va large star and the great state in the center of it all.
