The challenge

Chuy's is a tasty destination for many hungry food lovers, however this 1982 logo has room for improvement. It doesn’t reflect the fun and flavor of the food or the attitude of the staff.

The solution

The vision was fun and funky Tex-Mex with solid service and food always authentic and fresh. Each restaurant is decorated with an inspired eclectic passion. They don't take anything seriously, except their food.

To match this vibe the logo needs vibrant color, a touch of whimsy and less formal font choices. This logo incorporates the redfish mascot and celebrates all that is good about Chuy's.